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Rio Takes On The World

In an unusual move, 20th Century Fox has released the next Blue Sky Studios move Rio in 72 countries outside of North America, a full week before releasing it in the U.S. on April 15th. According to reports the film is already doing quite well in Russia, and a few other countries as well.  Like the Ice Age films from Blue Sky, this new film is directed by Carlos Saldanha. It tells the story of a blue macaw named (appropriately) Blu. Domesticated, it seems that Blu has never learned to fly. It also seems that he is the last mail blue macaw — and so begins his journey to the title city, where folks hope he will mate with the one remaining female blue (named Jewel) to save the species. Fox has released the first two minutes of the film as a video, and (in an only-these-days bit of tie-in) there is also a video advertising the Angry Birds/Rio game app for your I-Phone.


image c. 2011 Blue Sky Studios